In the retail industry, traditional customer service was primarily conducted within the limitations of physical stores. This face-to-face model emphasized solving problems directly at the point of sale. However, as technology advanced, so did the methods of service delivery. Today, we’ve moved towards a more inclusive digital approach that enhances the reach and efficiency of customer interactions beyond physical locations through an omnichannel strategy. The Evolution to Omnichannel Customer Service Omnichannel customer service integrates traditional in-store experiences with digital touchpoints […]