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The Customer Is The Ultimate King! The Customer Is Always Right! We have probably heard these phrases. You might even have been reprimanded by your boss due to a disagreement with a customer or a complaint that was raised due to a glitch in service delivery. Most, if not all of us, have to deal with ‘difficult’ customers at some point. Ironically, we might have been that difficult customer in an alternate situation. We always tend to see only one […]
Every company’s success depends on understanding customers’ desires. In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. However, while these tools offer compelling statistics about behaviors and preferences, they do not necessarily provide a global view of how customers feel. Just as customers report greater satisfaction when service has a human touch, companies gain greater insight when they engage with customers personally. Here […]
