95 out of 100 times when we receive a marketing email or a first response to a query it is generated through an Autoresponder which is, “Your request has been received and we will shortly get back to you.”. Considering the number of emails which needs to be responded for any organization Autoresponder does an amazing job at minimizing the work load and expediting the process. This feature can also be put to use when running an Email Marketing Campaign as you will need to deliver your message to hundreds or thousands of customers simultaneously. So, instead of writing to each of them separately an autoresponder does this tedious job in a timely and quick fashion which is required.
Before you go ahead and indulge yourself in using the autoresponder first of all you need to understand the basic purpose and idea which is behind using this service. Some of the most common reasons for which this service is used are:
The main ideology behind the use of Autoresponder service is to enhance your results and push your boundaries forward to further improvement with minimum efforts. Running a successful email marketing campaign is not just about building your brand image or being ahead of competitors it is about making sure that your goals are met, you are always in touch with your customer base i.e. having a long-term relationship with customers. So, that it can help you improve your strategy and enable you to achieve your goals in a better way.
In order to create and implement a perfect auto responding system for your email marketing campaign you need to make sure that you complete the following checklist.
The most important element in running a perfect and successful email marketing campaign is to have a clear and pre-defined goal before you start anything. Make sure that you are crystal clear about the outcomes which you expect from the campaign and how do you want those results to reflect. Whether you are trying to sell an item or service OR you are trying to create awareness about something OR you are trying to get in touch with your customers to get their feedback. Whatever the purpose of the campaign be, you need to be sure about it and the results which you anticipate through this project.
Once you have defined your goals and you need to develop a strategy to achieve those goals. Your strategy depends upon the type of business that your running and what type of audience you are going to address through this campaign. If you are running an online clothing shop then your approach towards the customers will be different as compared to someone who is selling IT products. In order to create a solid strategy you will need to consider some of the basic points which are jotted down for you.
No one likes to listen to someone who does not sound convincing or sounds like an amateur. In order to create a good strategy make sure that you sound genuine and convincing to grasp the customer’s attention.
In order to be heard properly and to leave a positive impression on the audience you need to be consistent with your message. If you keep on changing your statements no one will pay attention to your message but if you are consistent people will pay attention and they will listen what you have to say.
No one is a born leader but everyone needs leadership, in order to have an excellent strategy you will need to be a the one who is capable of leading from the front. You will need to earn the trust of your customers and then deliver on your commitments. If you wish to be a leader then you will not only have to have a friendly personality but you will also need to be someone with the wits to get things done.
Every strategy needs a proper road map so that you can achieve your desired goals and targets. In order to run an effective email marketing campaign with autoresponders you will need to define its road map as well. You will have to define the sequence which you will need that autoresponder to follow. This sequence is like milestones which you want your campaign to achieve while heading towards your main goal. You will also need to include an influence trigger for your customers to follow your email marketing but make sure that you use a unique trigger every week or bi-weekly in order to keep the audience attracted and attached to your campaign.
No one is interested in reading boring or long emails. By this time you have already figured out your objective, strategy required to achieve your goal and the road map to achieve it. But with these things in place if your emails are not creative and failed to grasp the attention of the customers then there is no point in going through all this trouble. Ever wondered why most of the students tend to fall behind in mathematics class? Well, the answer is simple they do not find it interesting, they get bored with all the calculations and stuff. So, in order to keep your customers engaged in constant communication you need to be creative with the emails which you are sending them.
Now as you have everything in place to run a successful email marketing campaign with the help of Autoresponders do not rush to click the start button. You will need to first test if your autoresponder is working properly or not. Are your email going through properly, do you need to change the subject line, how many people unsubscribe from your emails? You will need answers to all those questions before you start your autoresponder to send emails to your email list. Once you have the results from the initial test make the necessary adjustments and then rerun the test to see if you are on track or not. If you are then go ahead and initiate the autoresponder to start sending those emails.